Atlas Assistance Dogs is a national nonprofit on a mission to make service dogs more accessible to the people who need them most. Operating virtually and through a network of trainers across the country, Atlas supports people with disabilities to train their own service dogs, educates ethical trainers, and advocates for a more inclusive society.
TRAINING REIMAGINED, IMPACT REDEFINED
Atlas's Trainer Certification Program offers an immersive path to becoming a certified service dog trainer, blending advanced skills in dog training, client coaching, and inclusive service dog practices with personalized mentorship and a respected certification.
The Training Reimagined, Impact Redefined campaign was built around the program's annual discount window, with a two-part incentive designed to give prospective students the push they needed to take the next step.
AREAS OF FOCUS
SOCIAL STRATEGY
PAID ADVERTISING
GRAPHIC DESIGN
COPYWRITING
PERFORMANCE TRACKING
SOCIAL MEDIA
EMAIL NEWSLETTER
The campaign ran on Facebook and Instagram from November 4 through December 31, with organic content building awareness and excitement around the program's theme and incentive structure.
In December, a three-part paid strategy guided prospective students from initial awareness through retargeting to a final push before the enrollment deadline. Supporting assets, including imagery, copy, and an email template, were developed and handed off for execution to maintain consistent theming throughout.
105,872
TOTAL CAMPAIGN VIEWS
97,551
VIEWS FROM PAID ADS
8,321
ORGANIC VIEWS
Paid promotion drove the campaign's reach beyond Atlas's existing following, with most views coming from new audiences.
Supported by email marketing throughout, the campaign moved prospective students from awareness to action, contributing to a successful enrollment period for the Trainer Certification Program.
Beyond the campaign, ongoing content kept Atlas's audience informed and engaged, spanning Reels, graphics, and social copy built around the organization's mission and community.
CONTENT CREATION
