The Naperville Area Chamber of Commerce (NACC) is one of the largest Chambers in Illinois, serving 1,100 members ranging from local startups to Fortune 500 companies. As a 5-star accredited organization, an honor held by only 3% of Chambers nationwide, the NACC has spent over a century connecting businesses across the Chicago suburbs.
ANNUAL GALA: STUDIO 60540
The Chamber's Annual Gala brings together members, sponsors, and community leaders for an evening that celebrates the Naperville business community at its best, typically drawing over 400 attendees.
Studio 60540 gave the night a distinct identity, a 70’s Studio 54-inspired theme reimagined through a Naperville lens, with the zip code woven directly into the name. The campaign was built to do what the gala itself does every year: bring people together, celebrate the progress of the Naperville business community, and strengthen the partnerships that keep the Chamber's work moving forward.
AREAS OF FOCUS
SOCIAL STRATEGY
COPYWRITING
GRAPHIC DESIGN
EMAIL MARKETING
PERFORMANCE TRACKING
SOCIAL MEDIA
EMAIL NEWSLETTER
The campaign spanned Facebook, Twitter/X, Instagram, and LinkedIn from late November through late January, with analytics shaping timing and content decisions throughout. Graphics and promotional materials were designed in collaboration with the Director of Marketing, keeping the creative rooted in the Studio 60540 theme and the Chamber's brand.
Email marketing extended the campaign's reach to over 7,000 contacts, covering invitations, reminders, and sponsorship promotions from launch through close.
The Studio 60540 campaign generated buzz across all four platforms, with members commenting, sharing, and tagging their networks in the lead-up to the event. Consistent creative assets kept the Chamber's professional image front and center, strengthening trust with members and sponsors alike, while partnerships with local businesses added visibility on both sides and reinforced the community relationships the Chamber strives to build.
Alongside campaign work, blog content kept Chamber members informed with local information, relevant advice, and a closer look at what was happening within the organization.
BLOGS
CASTING A LIGHT ON NOT-FOR-PROFITS IN NAPERVILLE
A selection of posts showcasing graphic design, photography, and copywriting across the Chamber's social channels.
SOCIAL COPY
